ECOMMERCE BIT100

Fundamentals of using the internet to generate income...

Why choose this course?

Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for "electronic commerce". It is anything concerned with doing business electronically. E-commerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.

Is this course right for me?

This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.

Study on your terms!

Online Learning that caters for your needs and time schedule

Learn how marketing and ways to manage your online business is done on the internet

8 lessons filled with easy to understand instructions

Screenshots of working examples

100 hours total study with up to 12 months to complete

No classes, submission dates or schedules!

In this course you will learn tips and ways to manage your business or website online to generate more visitors, clicks, and reputation

COURSE STRUCTURE AND CONTENTS

There are eight lessons in this module as follows:

1. Introduction

What is e-commerce
Security
How to Protect a Business
Marketing on the Internet
Searching for Data on the Net
Contract Law
Warranty and Conditions
Sellers Liability
Consumer Laws
Manufacturers Liability
International Sales Contract Rules
Setting up a Business
Setting up an E Commerce Web Site
Bootstrap Sites

2. Success & Failure -What makes the Difference?

Introduction
Awareness of Technology
What makes an E Commerce Site Successful
Dotcom Failures
Site Visibility

3. Promotional Strategies -are different on the internet

Internet Code of Conduct
Analysing the market
Selecting Target Markets
Developing the marketing mix
Managing the marketing effort.
The Launch
Promoting an E Commerce Site
Marketing Strategies and Plan

4. Optimizing Web Site Potential

Monitoring Visitors
Ground Rules Keep Changing
Meta Tags
Evaluation/Review Services
Paid Services
Search Engine Optimisation
Main Page Content
Searchable words
Use of important Key Words
Page Titles
Links:
Frequency of changes
Good URL Structure
Navigation
Capture of Visitors
Download Speed
Graphics
Targeting
Site Maps

5. Increasing Web Site Exposure

Marketing Plan
Marketing Mix
Advertising
Personal Selling
Direct Marketing
Collateral Promotion
Channels of Distribution
Google Adwords
Search Marketing
Affiliate Marketing
Free Content
Web Banners
Social Media Optimisation
Digital Marketing
Creative Buzz
Community
Guerilla Marketing

6. Automating Supply of Goods, Services and Cash flow

Payment
Ways to Supply Goods or Services
Drop Shipping
Outsourcing
Payment Gateways
SSL
Getting a Merchant Account for Credit Cards

7. Managing Constant Change

Resource Planning
Constant Review & Development Strategy
Outsourcing
Understanding Technology
Bandwidth
Information Currency vs. Cash Currency
Keeping a Web Site Current
Web Analytics
Change Management and Corporate Structure

8. Dealing with E Commerce Problems

Learning from Others Mistakes
Determining Where it Went Wrong
Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
Managing Risk
Charge back
Computer and Office Security
Insurance

Duration: 100 hours

Examples of things you will learn..

These are typical tasks you may be undertaking, with guidance and support from an experienced tutor/mentor.

Spend 1 hour surfing the net for Demographic information in your locality, state or country; that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
In what ways would an e marketing strategy for selling motor cars need to be different to an e marketing strategy for selling books?
Present a plan for marketing a service or product using e commerce
What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
Investigate how to decide on the value of listings on different Search Engines and Directories?
Surf the net for sites, investigating different marketing types of sites such as:
Affiliate marketing; Free Content Marketing; Buzz Marketing and User Group Marketing. Compare these 4 different sites, and make notes about how well you feel each is marketing itself and why.
Develop a Marketing plan for a web site that includes both on line and off line promotions.
Investigate how a potential buyer can determine whether it is safe to use their credit card number over the internet?
Develop a response to a potential customer in another country says they want to purchase from you; but insists they pay you in their countries currency; and not yours?
Determine the fastest way of getting a payment made by a customer to appear in your own bank account?
Determine different on-line services being offered by banks today.
Compare three different products offered electronically. Name them and then explain how you would arrange delivery of these products. Give reasons why you chose those particular modes of delivery.

One of the most important things you need to know in an Information Technology age..

You can have a great idea or a great product, but at the end of the day do you know how to get the maximum sales, interest and visitors online?

This course will equip you with the tools and knowledge in order to get the most out of your product or service sales.

Not only this, you will learn how to manage, forecast and market your product in a modern online environment.

Plenty of easy to understand ways and tips on increasing your sales.

Enrol in the E-commerce site today and start to see the benefits tomorrow.

Study online at your own pace

Using our modern online portal for study is a simple and effective way of learning.

Once enrolled, you will receive your online account to our login.training system that will give you all the lessons assignments and self-assessment tests so you can start studying straight away.