It is important to understand the difference between conferences, conventions, seminars, workshops, trade shows, expos and symposiums. When you are asked to manage an event such as this, you will need to market it correctly in order to attract the right type of attendee. For example, there is no point marketing an event as a ‘symposium’ (usually aimed at academics) when you really want to attract industry-specific attendees to inform them of the latest industry development. That is a ‘conference’.
Conferences are usually of two types:...read more